Cookies are the files that include unique identifiers and are sent by web servers to web browsers. Every time the browser requests a page from server. Furthermore, cookies may be used by web servers to both identify and track users because they navigate different pages on the website and identify users returning to the website.
Cookies are of two types persistent and session cookies. Persistent cookies are the cookies that consist of a text file sent by a server to a web browser. Further, they are stored by a browser and remain there till its expiry date or till the time it’s deleted. On the other hand, session cookies will expire at the end of the user session, when the browser gets closed.
COOKIES ON THE WEBSITE-
We use both the session and persistent cookies on our website.
To recognize the computer of yours when you visit the site.
To improve the usability of the website.
To analyze the use of website in the administration of the website.
To personalize the website for you, including the advertisements that can attract you.
To track you when you navigate the site and also enable the use of e-commerce facilities.
When you use the website, we may also be sent third party cookies. Our advertisers and service providers send cookies to you. Moreover, they should use the information obtained from the use of their cookies.
To track browser across multiple websites.
To build a profile of your web surfing.
To target advertisements of particular interest to you.
Most of the browsers allow you to refuse and accept cookies. For example, in Internet Explorer by clicking on “Tools”, “Internet Option”, “Privacy” and “Selecting Block Cookies”, you can block all the cookies.
In Firefox, you can refuse by clicking on “Tools”, “Option”, Un-checking “Accept cookies from site” in the “Privacy box”.
In Google Chrome, you can adjust cookie permission by clicking on “Options”, “under the hood”, “Content settings” in the “Privacy” section.
In Safari, you can block by “Preferences”, setting the “privacy tab” and “block cookies”. However, blocking cookies can make a negative impact upon the usability of websites. But if you block you will be able to use certain features of your website.
You can also delete the cookies stored on your computer. In the Internet Explorer, you can manually delete them.
In Firefox, you can delete by changing settings click on “Tools”, “Options”, and “Settings” in the “Private data box”. Then “clear the private data”.
In Google Chrome, you can adjust your cookie permission by simply clicking on “Options”, “under the hood”, “content settings” in the “privacy” section.
In Safari, you can delete them by clicking on “preferences”, “selecting the privacy tab” and “removing all website data”. Obviously, this also will give a negative impact on the usability of many websites.